Pricing
Everything included, completely free!
Free. No credit card required.
Free
Available nowEverything you need. No credit card required.
$0
Get started- 20,000 AI credits
- 5 GB storage
- 1 ad account
Free includes:
- Personalized memory and learnings
- Creative analysis and recommendations
- Daily and weekly reports
- Preset performance alerts
- 190 AI
- Auto creative tagging
Pro
The full Meta Ads workflow: analyze, learn, generate, and launch in just a few clicks.
$67$100/ month
- 100,000 AI credits
- 50 GB storage
- Up to 10 ad accounts
Everything in Free, plus:
- Creative generation based on learnings
- One-click campaign launch
- Manage ads from your dashboard
Compare plans
AI credits per month
20,000
Free
100,000
Pro
Storage
5 GB
Free
50 GB
Pro
Ad accounts
1
Free
Up to 10
Pro
Creative analysis
AI creative analysis
Reads each image and video once: what it shows, the text on it, its message.
Auto creative tagging
Tags such as hook, format and message, extracted automatically.
Awareness level tagging (video)
Which audience awareness level each video speaks to.
Hook comparisons (video)
Groups videos by opening type and compares them.
Creative search engine
Find an ad by the text on it or by its tags.
Tests and comparisons
1-on-1 creative tests (image ads)
Put two ads head to head and see which one wins, and why.
General comparison
One image ad against your account average.
Confidence score
Every test and comparison says how sure it is.
Learnings and actions
Learnings with confidence score
Your account's memory: each finding with its confidence and the evidence behind it.
AI tracks its own learnings
Confidence rises with new evidence, falls with contrary results and fades when a finding gets old.
Creative recommendations
What to test next, based on what your account has learned.
Recommended actions with follow-up
Actions you apply are tracked for 14 days to see whether they worked.
Alerts and reports
Performance alerts with AI explanation
CTR, ROAS and CPM shifts, with the likely reason.
Ad fatigue alerts
Flags ads whose frequency keeps rising while their results fall.
KPI targets and notifications
Set targets for CAC, ROAS, revenue and CTR and get notified.
Personal alert settings
Choose which alert levels you receive.
Daily and weekly reports
Short readings of the previous day and week, written for you.
Ad performance trend lines
See how every metric moves over time.
Assistant
190 AI chat
Ask about your ads, tests and learnings in plain words.
190 AI personalization
Answer length, tone and standing instructions.
Your data
Download my data
Your ad data, tests, learnings and reports as CSV files.
Coming with Pro
Creative generation based on learnings
New creatives built from what your account has learned.
One-click campaign launch
Launch a campaign straight from scale190.
Manage ads from your dashboard
Manage your ads without leaving scale190.
Pricing questions
Do I need a credit card?
No. The Free plan is completely free and needs no credit card.
What are AI credits?
Every action that uses AI, such as analyzing a creative, running a test or asking 190 AI, uses credits from your monthly allowance. Your profile shows what is left and when it renews.
What happens when my credits run out?
New analyses, tests and chats wait until your credits renew. Everything already in your account stays open, and a small share is reserved so your daily and weekly reports keep being written.
When is Pro coming?
Soon. Pro adds creative generation based on your learnings, one-click campaign launch and ad management from your dashboard. Details may change before it launches.
Can I delete my data?
Yes, any time. Disconnect your account and your data can be deleted.
Your ads already hold the answers.
Connect your account and get your first learnings.